Digital transformation means incorporating digital technology into every facet of your business. This shift changes how you operate and deliver value to your customers. For small businesses, it can improve customer experiences, streamline operations, and create new business models.

Customer service is not just a support function; it is essential for any small business seeking long-term success. According to a study by PwC, 32% of customers will stop doing business with a brand after just one bad experience. This statistic underscores the need for small businesses to prioritize excellent customer service.

A new perspective shows how the UK corporate landscape is evolving and how top performers within it create the conditions necessary to achieve their ambitions.